Could you share an example of a time when a piece of content significantly boosted your marketing efforts, and what was the content about?

Question

In the quest for the most impactful marketing strategies, we sought out the experiences of Presidents and CEOs, gathering their firsthand accounts of content that supercharged their efforts. From a case study that turned marketing around to a viral E-E-A-T article that skyrocketed engagement, here are the top fifteen transformative content tales that these leaders have shared.

Josh Ladick · Answer

Crafting a detailed case study for a small-business client, showcasing their impressive ROI from government contracts, turned our marketing around. This content highlighted real results, built trust, and resonated deeply with our audience, leading to a surge in inquiries and new clients.

Petteri Pucilowski · Answer

A case study on a client's e-commerce success after implementing our SEO strategies significantly boosted our marketing. Detailing their journey from struggling with visibility to dominating search results, this piece resonated deeply with our audience. The authentic storytelling and tangible results showcased our expertise, leading to a 30% increase in inbound leads and solidifying our reputation as SEO leaders.

Jen Seran · Answer

As Director of Operations of Stallion Express and Business Operations Director, I have seen firsthand how impactful a single blog post can be. Our blog post, "The Ultimate Guide to Cross-Border Shipping for Canadian eCommerce Businesses," is an excellent example. From customs rules to cost-effective tips, this blog post gave our readers a wealth of information.
The results were immediate. In the first month, we saw a 35% increase in website traffic, and the blog post drove a 50% increase in inquiries about our international services. The guide's success is largely due to its comprehensive, actionable tips, making it a must-read for eCommerce companies looking to grow internationally.
We also included true stories from our customers who have successfully shipped internationally using our services. These stories add a touch of authenticity to the content, making it more relatable.
This piece stood out because of its combination of value-added content and engaging stories. By tackling common issues and providing real-world solutions, we built Stallion Express into an industry authority. Not only did this content add value to our marketing efforts, but it also strengthened our resolve to help Canadian businesses grow.

Gagan Saini · Answer

A detailed article on navigating real-estate investments once skyrocketed our engagement. It demystified complex processes, providing practical steps for newcomers. This piece resonated so well that it tripled our website traffic and doubled lead inquiries. Genuine, insightful content can turn curious readers into loyal clients.

Holger Sindbæk · Answer

A significant boost in our marketing efforts at Online Solitaire came from a series of behind-the-scenes videos we shared about the game development process. These videos, revealing the thought and care put into designing our solitaire games, resonated deeply with our audience, fostering a greater connection and transparency. The result was a remarkable increase in user engagement and a surge in shares and comments, substantially enhancing our brand loyalty and community interaction.

Daniel Bunn · Answer

At Innovate, a blog post titled '10 Essential SEO Tips for Small Businesses' significantly boosted our marketing efforts. This content provided actionable advice tailored to our target audience, addressing common challenges and offering practical solutions. The post was optimized for search engines, which helped it rank highly for relevant keywords. As a result, it attracted substantial organic traffic to our website. 
Additionally, the post was widely shared on social media and linked to from other industry websites, further increasing our visibility. This single piece of content drove a notable increase in website traffic and led to a 15% rise in inquiries for our SEO services, demonstrating its effectiveness in enhancing our marketing efforts.

Tom Hamilton-Stubber · Answer

One piece of content that significantly boosted our marketing efforts was our blog post titled "How to Structure a Tutoring Session (in 7 Easy Steps).
The post provides detailed guidance on structuring effective tutoring sessions, from establishing expectations and getting to know students to minimizing distractions and following up after lessons.
This comprehensive guide resonated deeply with our target audience of tutors and educators, leading to a substantial increase in website traffic and user engagement. Since its publication, we've seen a 20% increase in trial sign-ups and a notable boost in social media shares.
The success of this content lies in its practical value and relevance. By addressing common challenges faced by tutors and offering actionable solutions, we were able to connect with our audience on a deeper level, building trust and demonstrating our expertise.

Carlos da Silva · Answer

I've had to remind myself that I'm not writing for a professional journal when producing web content. Writing as a physician assistant may feel natural, but I've been a patient too, and writing as the latter has been a far more effective way to boost content marketing strategies. 
One example in particular was a script I offered to chronic pain sufferers. Discussing these long-term issues can be fraught with emotion, and putting myself in the patient's shoes ensured the piece resonated with my audience. The article wound up being shared many times and is still one of my best-performing pieces of content.
The lesson here is to try shifting your voice. You don't always need to write as your professional identity—in fact, limiting yourself this way can be a detriment. Instead, take a look at your own holistic experiences, and the experiences of your readers, and try adopting a different persona or role. A broader swath of readers will likely relate to this version of you.

Victor Hsi · Answer

We managed to rank page #1 for the term 'UGC Creator,' a 50,000-search volume per month keyword.
After being heavily affected by changes in Meta ads, we decided to focus more on organic traffic. We acquired the domain name UGCCreator.com, an exact-match domain for the keyword 'UGC Creator'.
This strategic move greatly improved our brand's ranking in search engine results, leading to a consistent and significant increase in sales and lead generation.
This not only built trust and authority but also improved our rankings as most organic links were directed toward our homepage. Our rebranding efforts, from a content perspective, were a huge element in getting us a 'safety net' in organic traffic.

Dragos Badea · Answer

We've had some very successful blog posts, and all of them, probably unsurprisingly for a SaaS hybrid workforce management solutions company, were about hybrid work and how it relates to current business practices and the business practices we envision in the future. These pieces really help our marketing efforts because they help us establish ourselves as thought leaders willing to educate the market on a priority topic without expecting anything in return. This makes our actual marketing efforts that much more impactful because our target customers are already familiar with us at a certain level because of these free pieces.

Marc Bishop · Answer

One particular example that stands out in our organization was when we launched an in-depth guide on "Optimizing E-commerce Websites for Increased Conversion." This guide covered everything from basic SEO principles to advanced analytics and user experience enhancements. 
We shared this content across multiple digital platforms, including our website, social media, and email newsletters. The response was phenomenal. The guide was downloaded over 5,000 times within the first month, significantly boosting our website traffic and ultimately increasing our client inquiries for website development and SEO services. This piece not only solidified our expertise in the eyes of our existing clients but also attracted a new wave of potential clients.
The content was an extensive guide that delved into the nuances of e-commerce SEO, highlighting strategies for site architecture, mobile optimization, speed enhancement, and conversion rate optimization. It was designed to help e-commerce businesses understand the impact of SEO on their online visibility and sales performance. The guide also included case studies and actionable insights, making it a practical tool for anyone looking to enhance their e-commerce site’s performance.

Jason Hennessey · Answer

One powerful instance was when we released a series of video tutorials on how to optimize pay-per-click campaigns across different platforms. These videos were designed to help small business owners understand the basics of PPC without getting overwhelmed by the technicalities. The series was hosted on both our YouTube channel and embedded in our blog posts. 
The feedback was overwhelmingly positive, with many viewers appreciating the simplicity and clarity of the presentation. This content helped establish our company as a helpful and accessible digital marketing resource, enhancing our brand's reputation and driving engagement across our digital channels.

Kal Dimitrov · Answer

We started a coffee passport marketing campaign for a small, artisan coffee establishment that was trying to reach more people. The concept was simple yet innovative: Customers received a passport-shaped booklet, each page featuring a unique coffee mix available at our store from around the world. Each consumer who tried a new mix received a stamp on the matching page; after completing specific parts, they could receive discounts and a free cup.This campaign changed the way we usually market coffee—it now offers an experience.
Customers were taking a trip across the world to sample coffee, not just purchase a good. This narrative change, particularly with our less well-known blends, greatly enhanced consumer engagement and sales, as individuals were eager to finish their passports.
The way this campaign worked to transform a typical loyalty program into an interesting, narrative-driven experience demonstrated the potential of gamification in marketing.

Kate Kandefer · Answer

SEOwind is an AI writing tool SaaS company, so, as you might imagine, having our content made by our tool and pointing that out to potential readers is a good way to drum up business. By using our own platform to develop the content that potential users see, they get an excellent idea of what the tool is capable of and how they could work with it. The topic of the content doesn't matter, so long as it has something near the top that says this was made by the tool with a few brief prompts to get it going.

Michael Lazar · Answer

I wrote an article about crafting E-E-A-T-friendly content, and it went absolutely viral. It hit on all the right points of expertise, authority, and trust, capturing readers' attention like never before. Engagement soared, shares skyrocketed, and our marketing visibility shot through the roof. What's more, the organic traffic increase was phenomenal! Here's what you need to know: putting E-E-A-T principles into practice can seriously supercharge your content marketing game.

What Types of Content Have Significantly Boosted Marketing Efforts?

What Types of Content Have Significantly Boosted Marketing Efforts?

Case Study Turns Marketing Around

SEO Success Story Increases Leads

Blog Post Drives International Service Inquiries

Real Estate Article Triples Website Traffic

Game Development Videos Enhance Brand Loyalty

SEO Tips Blog Post Boosts Organic Traffic

Tutoring Session Guide Boosts Engagement

Patient Perspective Content Shares Surge

Exact-Match Domain Elevates Organic Traffic

Hybrid Work Content Establishes Thought Leadership

E-commerce Optimization Guide Attracts New Clients

PPC Tutorials Enhance Digital Marketing Engagement

Coffee Passport Campaign Boosts Consumer Sales

AI-Generated Content Showcases Platform Capabilities

Viral E-E-A-T Article Skyrockets Engagement