What Are Some Low-Cost Marketing Tactics That Have Yielded High Returns?

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    B2C Brief

    What Are Some Low-Cost Marketing Tactics That Have Yielded High Returns?

    In the quest for marketing success on a budget, we've gathered insights from CEOs and Marketing Managers on low-cost strategies that pack a powerful punch. From leveraging free press coverage to boosting engagement with Instagram Reels, discover fourteen cost-effective tactics that have delivered impressive results for various companies.

    • Leverage Free Press Coverage
    • Negotiate Affiliate Listicle Placements
    • Utilize Targeted Email Marketing
    • Create SEO-Optimized Video Content
    • Target Niche Long-Tail Keywords
    • Focus on Local SEO Efforts
    • Invest in Consistent SEO Blogging
    • Encourage User-Generated Social Content
    • Post Engaging Infographics on LinkedIn
    • Implement a Customer Referral Program
    • Surprise Customers on Birthdays
    • Partner with Niche Micro-Influencers
    • Engage Social Media Influencers
    • Boost Engagement with Instagram Reels

    Leverage Free Press Coverage

    I cannot say enough good things about a free press. Position people in your company as your thought leaders and reach out to media contacts. Create PR packets to showcase their expertise and experience speaking at webinars and conferences, and then leverage them in larger media publications. Your people are your most significant assets!

    Christine Brown
    Christine BrownMarketing Manager, Meridian IT Inc.

    Negotiate Affiliate Listicle Placements

    When I acquired Serpple, I knew it was important to get on as many listicles of "top rank tracking software" as we could because they already ranked on page one of Google for our most important key phrases. So, we reached out to any listicle that had affiliate links and offered a generous affiliate split if they added us to the listicle and gave us prominent placement. We got on several lists and immediately started getting traffic and sales.

    Adam White
    Adam WhiteFounder, Serpple

    Utilize Targeted Email Marketing

    One example of a low-cost marketing tactic that has consistently yielded surprisingly high returns for Marilyn Jeanne Designs, LLC, is email marketing, particularly in promoting live events such as webinars.

    Despite its relatively low cost compared to other marketing channels, email marketing has proven to be incredibly effective in driving engagement and conversions for our live events. By leveraging our existing email list of subscribers and interested prospects, we are able to directly communicate with our target audience and invite them to participate in our webinars.

    The key to the success of this tactic lies in the personalized and targeted nature of email marketing. We craft compelling and informative email invitations that highlight the value proposition of our webinars, emphasizing what attendees stand to gain from participating. By segmenting our email list based on interests and past interactions, we ensure that our messages are relevant and resonate with recipients, increasing the likelihood of conversion.

    Additionally, we often include exclusive offers or incentives in our email invitations, such as early-bird discounts or bonus content, to further incentivize attendance and drive urgency.

    The results speak for themselves. Time and time again, we have seen high attendance rates and enthusiastic participation in our webinars as a direct result of our email marketing efforts. Not only does email marketing allow us to reach a large audience at minimal cost, but it also enables us to nurture relationships with our subscribers and prospects, ultimately driving conversions and revenue for our business.

    In conclusion, email marketing has proven to be a low-cost yet highly effective marketing tactic for Marilyn Jeanne Designs, LLC, particularly in promoting live events like webinars. Its ability to deliver targeted and personalized messages to our audience has consistently yielded impressive returns, making it a cornerstone of our marketing strategy.

    Gina Stockdall
    Gina StockdallNonprofit Marketing CEO, Marilyn Jeanne Designs, LLC

    Create SEO-Optimized Video Content

    I’m delighted to share an insight into a low-cost marketing tactic that has delivered surprisingly high returns for us. Our experiences have taught us that strategic and creative approaches can yield significant results without the need for hefty investments.

    A particularly creative tactic was our 'Digital Marketing Tips' video series, which we launched on platforms like YouTube and embedded on our blog. These short, informative videos were produced in-house with basic equipment but were rich in valuable content and SEO-optimized descriptions. The series helped drive traffic to our website and improved our engagement on social media. This approach required minimal financial investment but offered substantial returns in terms of brand visibility and engagement. It underscored the power of providing value to your audience in an accessible and engaging format.

    Jason Hennessey
    Jason HennesseyCEO, Hennessey Digital

    Target Niche Long-Tail Keywords

    I've had good success creating blog content that targets highly specific long-tail keywords with very little search volume. My business serves a niche market, so it's profitable for us if only a few users ever see any individual piece of content we produce. And because we tend to target low-volume and low-difficulty keywords, the content we make isn't overly optimized. That means we can provide information that is actually valuable to our users and still ranks well. Because our posts don't read like SEO content, they tend to generate better returns.

    Temmo Kinoshita
    Temmo KinoshitaCo-Founder, Lindenwood Marketing

    Focus on Local SEO Efforts

    My advice for a low-cost, high-return marketing strategy is to focus on local SEO. Begin by incorporating location-based keywords into your website's content and ensuring your business is consistently listed across online directories.

    This approach helped us significantly increase our visibility on search engines and attract more local traffic, all without the high costs associated with traditional advertising. Starting early and consistently updating your SEO efforts can yield substantial long-term benefits, making it an invaluable tactic for any business looking to grow.

    Marco Genaro Palma
    Marco Genaro PalmaFreelance CMO and SEO Consultant, GenaroPalma.com

    Invest in Consistent SEO Blogging

    SEO. We started investing in SEO when we started the business in a small and manageable way. We hired a freelance writer and had them consistently write and publish 2-5+ keyword-focused blog articles on our website. Affordable, simple to manage, and quite hands-off once we had the system up and running.

    Three months in, we started ranking for keywords relevant to our business, and leads started knocking on our door. Six months in, our website's authority was growing, and more traffic was coming in. Twelve months in, our site was starting to be seen as an authority in the space by Google. And we could tell because of the traffic and leads we were getting from our SEO efforts.

    Starting on day one, we hypothesized that it would work, but we weren't 100% sure. It paid off in a big way, and paying for all those articles throughout the year was a minor expense in comparison to the revenue that it generated for the business.

    Connor Gillivan
    Connor GillivanEntrepreneur, Owner & CMO, TrioSEO

    Encourage User-Generated Social Content

    One tactic to implement that can bring high returns for your organization is utilizing user-generated content on social media. You can encourage your customers to share their insights about your products through videos, pictures, and other content. By sharing this content on your social media, you can strengthen your audience's credibility and also expand your reach to a wider audience through word-of-mouth marketing.

    Matt Gehring
    Matt GehringChief Marketing Officer, Dutch

    Post Engaging Infographics on LinkedIn

    Our agency has leveraged the power of social media by creating engaging and informative infographics that resonate with our client's target audience. By consistently posting valuable content on LinkedIn and other platforms, we were able to grow the following and increase engagement. This not only helped attract new clients but also strengthened relationships with existing ones.

    Tom Molnar
    Tom MolnarOperations Manager, Fit Design

    Implement a Customer Referral Program

    One low-cost marketing tactic that yielded high returns for our company was implementing a customer referral program. We encouraged our existing customers to refer new clients by offering them a discount on their next purchase for every referral that converted into a sale. This approach leveraged our existing customer base as brand ambassadors, significantly increasing our customer acquisition rate without the need for substantial advertising spend. The minimal cost of the discounts provided was far outweighed by the revenue generated from new customers. Additionally, this strategy strengthened our relationships with existing customers, enhancing their loyalty and lifetime value.

    Another aspect of this successful tactic was integrating social proof into our marketing efforts. We encouraged satisfied customers to share their positive experiences on social media and review platforms, tagging our business and using specific hashtags. This not only increased our online visibility but also built trust with potential customers who saw genuine, unbiased endorsements of our products and services. The organic reach achieved through this method was substantial, helping to boost our brand’s credibility and attract new customers without the high costs associated with traditional advertising.

    Vaibhav Kakkar
    Vaibhav KakkarCEO, Digital Web Solutions

    Surprise Customers on Birthdays

    One low-cost marketing tactic that has yielded surprisingly high returns for many companies is leveraging the power of birthdays. Knowing someone's birthday and surprising them on their special day can be an incredibly potent tool for both marketing and fostering customer loyalty.

    Firstly, birthdays hold significant emotional value for individuals. It's a day that celebrates them, making them feel appreciated and special. By acknowledging their birthday, a company taps into this emotional connection, creating a positive association with their brand. This simple act can go a long way in building strong relationships with customers.

    Secondly, surprising customers on their birthday demonstrates that the company values them as individuals, not just as sources of revenue. This personalized approach makes customers feel seen and understood, fostering a sense of loyalty towards the brand. In fact, studies have shown that personalized marketing leads to higher engagement and conversion rates, with 80% of consumers more likely to make a purchase when brands offer personalized experiences.

    Furthermore, birthday surprises can also serve as a powerful word-of-mouth marketing tool. When customers receive unexpected gestures of appreciation, they are more likely to share their positive experiences with friends and family, both offline and on social media platforms. This organic advocacy not only attracts new customers but also reinforces the loyalty of existing ones.

    Moreover, implementing a birthday marketing strategy doesn't have to break the bank. With the rise of digital marketing tools and automation software, companies can easily collect and store customer birthday information and set up automated birthday campaigns. Compared to traditional advertising channels, such as TV or print ads, these digital tactics are relatively low-cost yet highly effective.

    For example, a study by Experian found that birthday emails have 481% higher transaction rates than promotional emails. Another study by Harvard Business Review revealed that customers who receive birthday offers are 75% more likely to make a purchase.

    In conclusion, leveraging birthdays as a marketing tactic can be a cost-effective way to drive customer engagement, loyalty, and ultimately, sales. By recognizing and celebrating customers on their special day, companies can create memorable experiences that resonate on both emotional and practical levels, leading to long-term relationships and brand advocacy.

    Trevor Rappleye
    Trevor RappleyeCEO & Storyteller, FranchiseFilming

    Partner with Niche Micro-Influencers

    A low-cost tactic that yielded high returns for DasFlow was leveraging micro-influencers in niche fitness communities. By providing them with customized apparel to showcase on their social platforms, we tapped into their highly engaged audiences at a fraction of the cost of traditional celebrity endorsements. This approach not only boosted our brand visibility but also drove substantial sales increases through authentic, relatable marketing.

    Nicolas Krauss
    Nicolas KraussFounder and CEO

    Engage Social Media Influencers

    One example of a low-cost marketing tactic that yielded surprisingly high returns for a company is leveraging social media influencers. Businesses can reach a wider audience without significant advertising costs by identifying influencers whose values align with the brand and engaging them to promote products or services. Influencers' recommendations and endorsements carry weight with their followers, increasing brand visibility, credibility, and potential customer engagement.

    This tactic can be particularly effective for targeting niche markets or specific demographics. The low cost of collaborating with influencers, compared to traditional advertising channels, makes it cost-efficient. Additionally, influencers' authenticity and personal connection to their content can generate higher trust and engagement among their followers. Ultimately, harnessing the power of social media influencers as a low-cost marketing tactic can deliver significant returns on investment for businesses.

    Bill Lyons
    Bill LyonsCEO, Griffin Funding

    Boost Engagement with Instagram Reels

    Going all in for Instagram Reels. By posting daily Reels, we saw a big boost in engagement, website traffic, and, most importantly, bookings for our services!

    Diane Howard
    Diane HowardRN and Founder, Esthetic Finesse