As a consumer, what type of content are you most likely to engage with from a B2C brand? What makes this content engaging for you?

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Runbo Li · Answer

As a consumer, I'm most drawn to content that feels authentic, helpful, and relatable, especially when it offers clear value without being overly sales-focused. For example, I love when brands share practical tips, how-to guides, or behind-the-scenes looks at their processes. Content that teaches me something new or helps solve a problem-like a skincare brand explaining how to layer products for better results-instantly grabs my attention.
What makes this content engaging is its ability to connect emotionally or meet me where I am. Humor, storytelling, or personalized messaging adds a human touch that feels less like marketing and more like a conversation. Bonus points if it's visually appealing and quick to consume, like a well-designed infographic or a short, snappy video. When I see a brand providing value rather than just pushing a product, I'm much more likely to engage, trust them, and ultimately buy.

Harmanjit Singh · Answer

Educational content with practical value captures my attention every time. For instance, when a tech brand shares quick tutorial videos showing hidden features or productivity hacks, I'm instantly engaged. These bite-sized learning moments save time and enhance my product experience.The most compelling content feels like advice from a knowledgeable friend rather than a sales pitch. Think of it as having a coffee chat with someone who genuinely wants to help you succeed. Recently, I spent 30 minutes watching a smartphone company's tips series because each video solved a specific problem I faced.Authenticity and practicality make the difference. When brands focus on solving real user problems instead of just showcasing features, they create content worth watching and sharing.

Michael Sumner · Answer

As a consumer, I'm most likely to engage with content that's authentic, relatable, and provides value. I've found that B2C brands that share personal stories, behind-the-scenes insights, or showcase their products in real-life scenarios resonate with me the most. For instance, I recall a social media campaign by a popular outdoor gear brand that featured customer testimonials, showcasing how their products helped people overcome personal challenges. The campaign wasn't about the product features; it was about the people and the experiences. This type of content is engaging because it creates an emotional connection and makes me feel like I'm part of a community.
What makes this content engaging is its ability to spark empathy and curiosity. When brands share their human side, it builds trust and makes me more likely to consider their products or services. I've also noticed that interactive content, such as quizzes, polls, or challenges, can be an effective way to break the ice and encourage engagement. Ultimately, the key to creating engaging content is to focus on the people, not just the product. By doing so, brands can build a loyal following and foster meaningful relationships with their customers.

Josh Hook · Answer

As someone with a decade of experience in digital marketing, I've found that content engaging to consumers often tells a relatable story or solves a common problem. For example, creating video testimonials highlighting real client success stories can captivate audiences. In one of our campaigns with Hook'd IT Up, we used video storytelling, leading to a 40% increase in engagement for a client's social media platforms.
From my experience working with small to medium-sized businesses, engaging content also often involves interactive elements like polls or quizzes that encourage user participation. For a local business here in Heber City, we integrated interactive elements in their posts, resulting in a 30% spike in follower interaction. This approach reinforces brand loyalty by making customers part of the conversation.
Furthermore, demonstrating practical value through content, like tips or tools to solve dau-to-day issues, garners attention. For instance, a campaign highlighting quick email marketing tips with examples from our software feature saw a substantial increase in our clients' email open rates. Concrete solutions offered through engaging content can keep your audience hooked.

Shannon Beatty · Answer

As both a consumer and business owner, I'm most drawn to educational content that helps solve real problems, like our recent series explaining different ways to sell a house in divorce situations. I appreciate when brands share actual case studies with specific numbers and outcomes, rather than just making vague promises. Last week, I spent 30 minutes watching a local contractor's detailed video about identifying foundation issues because it was packed with practical tips I could actually use.

Ethan Kelly · Answer

As someone who browses social media daily, I'm most likely to engage with content that shows the human side of real estate, like behind-the-scenes looks at home transformations or quick problem-solving tips. Last month, I shared a series of Instagram Stories walking through common inspection issues we found in Dallas homes and simple fixes, which got tons of DMs from homeowners facing similar problems. I think people appreciate when brands drop the corporate speak and just share helpful, real-world information they can actually use.

Ryan Whitcher · Answer

In my experience flipping over 100 homes, I've learned that educational content with a personal touch gets the most engagement - like when we break down complicated topics like foreclosure with simple visuals and real examples. Interactive content where we ask followers to guess renovation costs or vote on design choices always sparks great conversations in our comments. While many focus on just showing beautiful after photos, I find people really connect with the messy middle of projects and honest discussions about challenges we face.

Shayla Dempsey · Answer

With my background helping Fort Worth homeowners, I've found that people are drawn to authentic before-and-after renovation stories on social media, especially when I share the homeowner's personal journey. When I posted about helping Sarah, a widow who inherited a challenging property, and showed the transformation process while explaining each step, it really resonated with others in similar situations. I believe sharing real stories with genuine emotions and practical advice helps build trust more than any polished marketing content ever could.

Brandon Shearin · Answer

I've noticed that my audience really connects with quick market update videos where I break down what's actually happening in specific Dallas neighborhoods. Just last week, my 2-minute TikTok about price trends in Oak Cliff got way more engagement than my usual posts because I included real examples of recent sales and pointed out hidden opportunities. I try to keep things super casual and authentic, almost like I'm just chatting with a friend about real estate over coffee.

Daniel Meursing · Answer

Building Premier Staff from a $4,000 investment to managing luxury events has taught me that authentic, behind-the-scenes content creates the strongest engagement. When we share the intricate process of transforming spaces for Ferrari Formula 1 events or Louis Vuitton activations, our audience connects deeply with the real challenges and triumphs, appreciating the human element behind luxury service.
Content that combines practical insights with storytelling consistently drives the highest engagement. Whether we're showcasing our team's preparation for celebrity galas or sharing how we overcome last-minute challenges for major corporate clients, audiences respond most strongly to content that feels genuine and offers tangible value while maintaining professional polish.

Jorge Argota · Answer

I'm most likely to watch short-form videos from B2C brands. When I'm scrolling through TikTok or Instagram Reels a 15 second creative or funny video will grab my attention. These snackable videos tell a story or show a product in action and are easy and fun to consume.
What makes this content work for me is the immediate value it provides - entertainment, inspiration or useful information. I like when brands show their products in a creative and authentic way especially if the content is relevant to me. For example an outdoor gear company showing adventure clips not only entertains me but also inspires me to get out and buy their products.
User generated content also works for me. Seeing real customers share their experiences through reviews or testimonials builds trust and relatability. It helps me see how a product fits into real life and makes me more likely to buy.
Interactive content like quizzes, polls or contests adds a fun element to my interaction with a brand. It engages me on a personal level especially if it gives me personalized results or recommendations.
In short I engage most with content that provides value, is relevant to me and is authentic. Visual formats and relatable stories grab my attention and make me want to engage more with the brand.

Joshua Odmark · Answer

I find myself most drawn to brands that share behind-the-scenes content showing real problem-solving in action, like when Basecamp documents their development process or Stripe explains complex tech concepts through simple animations. As a tech person, I appreciate when companies take complex topics and break them down through interactive tools or visualizations - it reminds me of how we built our WordPress plugins to make SEO accessible. What really hooks me is when brands create content that teaches me something new while respecting my technical background, rather than just trying to sell me something.

Lance Doty · Answer

I find myself most engaged with real-time video content showing neighborhood transformations and housing market updates. Last month, I watched a compelling series where a brand documented the step-by-step renovation of an affordable housing complex, showing before-and-after footage and resident testimonials. As someone deeply involved in Dallas real estate, this kind of authentic storytelling helps me connect with brands that demonstrate real impact in our communities.

Josh Cremer · Answer

Engaging content from a B2C brand needs to feel genuine and speak the customer's language. I've seen how cutting through the standard "markety" jargon in messages can make a difference. For instance, when working with The Idaho Lottery, instead of listing just odds and prizes, we framed real stories from winners, giving audiences a reason to emotionally invest.
Content with a twist of humor or a surprising element tends to capture attention. At Redfox Visual, we once created a campaign for a plumbing service that humorously highlighted common homeowner disasters. This approach not only entertained but encouraged sharing, boosting the brand's visibility by 35%.
Finally, being informal and cheeky in content can draw audiences in-becaise people appreciate something refreshingly relatable in a sea of corporate speak. For a tech client, we used comparisons to everyday life scenarios to explain their product benefits, resulting in telling audience engagement and positive feedback. It's about being human and relatable, not just selling.

Ryan Stone · Answer

As a consumer, I'm most likely to engage with content that gives a behind-the-scenes look at the brand and its story. When a brand shares glimpses of its process, team members, or the inspiration behind its products, it feels personal and real. This type of content lets me see the human side of the business, making it easier to connect with the brand beyond just a product or service.
For example, if a brand posts about how they source materials sustainably or shows their team working on a new design, it builds trust and adds value to the purchase. I'm not just buying a product; I'm supporting a brand that aligns with my values. This connection makes me feel more invested, and I'm more likely to engage with, share, and even recommend the brand because I understand and appreciate what they stand for.
Ultimately, this type of storytelling creates a sense of community and transparency that makes the brand feel approachable and genuine, which is exactly what I look for in the companies I support.

Ryan Doser · Answer

From my experience running AI Insider Tips, I've found that behind-the-scenes content showing how products are made or services come together really hooks me as a consumer. Just yesterday, I spent 20 minutes watching a local coffee roaster's Instagram Stories about their sourcing process, and it made me want to try their beans - it's that authentic, educational content that makes me feel connected to a brand.

Trevor Bailey · Answer

Being a 1099 contractor myself, I'm most drawn to content that shows real examples of how others handle their finances and maximize deductions. Just yesterday, I found myself glued to a video where a freelance photographer broke down how she saved $12,000 in taxes through strategic business expense tracking - it was practical, relatable, and gave me ideas I could actually use.

Dylan Cleppe · Answer

As someone who has spent over 20 years in customer service and led a full-service agency, I've noticed that visual content like high-quality images and short-form videos are the most engaging. For example, at OneStop Northwest, we helped a startup increase its online revenue by 300% in just one year using impactful, visually driven content. This type of content captures attention and is easily shareable, making it ideal for driving engagement.
Infusing local flavor into content is another effective strategy. Businesses that showcase local events or landmarks often see improved local engagement. We've seen great results from primoting local community events through social media, which not only increased engagement but also strengthened community ties, reinforcing our client's brand presence further.
User-generated content (UGC) fosters authenticity and trust. Encouraging customers to share their experiences with a product can significantly boost engagement. A few years ago, we amplified a brand's recognition by leveraging UGC, leading to a 399% growth. When consumers see real people interacting with products, it creates a more relatable and engaging experience.

Nick Stoddard · Answer

I've found that fun, quick quizzes about home styles and market trends get the most engagement from my followers - like when we did a 'What's Your Dream Home Style?' quiz that got hundreds of responses. Behind-the-scenes videos of our team touring properties and explaining what we look for consistently get way more views than standard listing posts. I believe people connect best with content that lets them actively participate or peek behind the curtain of our business in an authentic way.

Bryan Melchert · Answer

As someone who flips houses, I'm always stopping to watch DIY home renovation videos that show the nitty-gritty process and unexpected challenges, not just the perfect before-and-after shots. Last week, I spent 30 minutes watching a creator document their first-time tiling experience - mistakes and all - because it felt real and relatable to my own learning journey. I've found that when brands share genuine problem-solving content instead of just showcasing perfect results, I'm much more likely to save it and come back later.

Dragos Badea · Answer

When I take off my entrepreneur hat to put on my consumer cap, I like to engage most with content that offers value-particularly tutorials, tips, or product demonstrations that help me solve a problem or learn something new. I understand that you need to market your products to gain sales, but at the same time I like that I get something out of it while you do that. Its something of a quid pro quo. This type of content feels genuine and useful, building trust while also showcasing the brand's expertise. Content that's visually engaging, well-explained, and easy to save is top tier as far as I'm concerned.

Joshua Uebergang · Answer

From my experience running an eCommerce agency, I find myself most engaged with practical how-to content that actually solves my problems, like when brands show creative ways to use their products or share genuine customer success stories. Just yesterday, I spent 20 minutes watching a Kitchenaid video showing unexpected ways to use their stand mixer attachments, which not only taught me something useful but made me want to try these techniques myself.

Christian Marin · Answer

I'm most drawn to behind-the-scenes videos showing how products are actually made or developed. Last month, I watched a tech company's 3-minute video about their product testing process, and it helped me understand why their laptops were more expensive than competitors. As a developer myself, I appreciate when brands share technical insights in an accessible way, rather than just flashy marketing.

John Jones · Answer

The content that really grabs my attention is when brands share genuine customer success stories with actual numbers and timelines involved in their house sales. Just last week, I spent 30 minutes watching a series of short videos where homeowners shared their experiences selling during difficult situations like divorce or foreclosure. As someone who works with distressed properties, I find this kind of honest, solution-focused content much more engaging than polished marketing materials.

Mary Sullivan · Answer

I find myself most drawn to before-and-after transformation videos that show real results from actual homeowners in Fort Worth. Just last week, I spent 30 minutes watching a series showing how a local family transformed their dated 1970s ranch into a modern gem, complete with all the challenges and solutions they encountered. These authentic stories really resonate with me because they show the real journey, not just perfectly staged photos, and help me visualize what's possible with my own property.

Jacob Hale · Answer

As someone who's always keeping an eye on the housing market, I'm most engaged by before-and-after renovation stories that include actual budget breakdowns and timeline details. When a local home improvement brand shared a series of Instagram posts showing a $5,000 kitchen update with day-by-day progress photos and specific product links, I saved every post and ended up using their ideas for my own remodel.

Yarden Morgan · Answer

I find myself most drawn to behind-the-scenes content that shows how products are actually made or services come together - like when Patagonia shows the journey of their materials or manufacturing process. These authentic peeks make me feel more connected to the brand and help me trust them more than polished ads ever could. From my marketing experience at Lusha, I've noticed that when we share real stories about how our tools help actual businesses, our engagement rates jump significantly compared to purely promotional content.

Nicole Farber · Answer

When it comes to engaging B2C content, storytelling that creates a personal connection is key. Through my work with ENX2 Legal Marketing, I understand that consumers are drawn to narratives that resonate with their own experiences or aspirations. For instance, when designing a campaign for a law firm, we integrated client success stories-showcasing real-life challenges and victories. This not only humanized the process but fostered trust and empathy.
Visual content that is both informative and visually appealing can significantly improve engagement. At ENX2, we often use infographics and short videos to break down complex legal processes into digestible content. For example, creating a video that explains step-by-step how to handle a legal issue not only captures attention but also empowers the viewer with knowledge, making the content highly shareable.
Lastly, the timing and platform make a huge difference. Understanding when and where your audience is most active can amplify your content's effectiveness. Based on analytics, I've observed that posting educational yet concise content during peak hours on platforms like Instagram and Facebook significantly increases interaction rates, making it crucial to align your content strategy with consumer behaviir.

Praveen Kumar · Answer

I've found myself most engaged with brands that share genuine behind-the-scenes content of their product development or team culture. For example, when a local coffee brand showed their sourcing trip to Colombia and introduced us to the actual farmers, I felt personally connected to their story and mission. This kind of transparent, educational content helps me trust brands more than polished advertisements, which is why I always encourage my clients to showcase their authentic company culture.

Kevin Pike · Answer

I learned that behind-the-scenes content showing real people and processes gets the highest engagement when I analyzed data from my clients' social media accounts. For example, a local bakery's TikTok showing their 4am bread-making routine got 10x more views than their polished product photos. I've found that consumers crave authenticity and want to feel like they're getting exclusive access to the human side of a brand.

Bennett Heyn · Answer

As someone newer to real estate, I've noticed I'm most drawn to brands that share real customer stories and testimonials that feel genuine, not overly polished. Just last week, I spent 20 minutes watching a local company's Instagram Stories showing the actual process of helping a family in a tough situation sell their inherited home. I try to create similar authentic content for my audience, focusing on the real human stories behind each sale rather than just the transaction details.

Josiah Lipsmeyer · Answer

Being in the cosmetic surgery space, I notice our patients are most drawn to authentic patient journey videos that show real results and recovery experiences, not just the glamorous after shots. I learned this when our engagement skyrocketed after we started sharing detailed day-by-day recovery diaries with honest discussions about pain levels, emotional ups and downs, and practical tips for managing the healing process.

Dionne Jayne Ricafort · Answer

When I engage with content from a brand, what hooks me most is something that feels real and a bit surprising. I love seeing the "unfiltered" side of things, like a quick peek into how a product is actually put together or a snapshot of the team behind it. Those unscripted, everyday moments make the brand feel like it's made up of real people, not just a logo. 
If there's also a useful tip or quirky fact tied in, I'm even more likely to stick around. It doesn't need fancy editing, just something that makes me feel included, like I'm getting a little insider's look. That kind of personal touch really keeps me coming back.

Ernesto Cartiera · Answer

As someone who's helped countless homeowners, I've noticed that quick, solution-focused video content showing actual property transformations and real-time walkthrough tours gets the most engagement from our audience at FastCashForMyFloridaHouse.com. I love creating these bite-sized, practical videos that demonstrate the before-and-after of our renovation projects, including specific tips about decluttering or quick fixes that add value, because they give people actionable insights they can use right away.

Jeremy Resmer · Answer

I've found that behind-the-scenes content showing real property transformations and land development gets the most engagement from our followers at Value Land Buyers. When we share time-lapse videos of land clearing or before-and-after photos alongside practical tips about zoning or utilities, our audience gets really invested because they can visualize the potential and learn something valuable at the same time.

George Silagadze · Answer

Engaging content often combines authenticity with practical value. Tutorials, behind-the-scenes glimpses, or success stories resonate because they offer relatable insights and demonstrate brand transparency. For instance, I'm drawn to brands that show real customers using their products, as it creates a sense of trust and relatability. Content that provides solutions, whether tips or FAQs, is also engaging, as it feels purposeful and tailored to my needs.

Joe Davies · Answer

In my experience running FATJOE, our audience consistently engages most with quick-win SEO tips presented as visual infographics or short-form videos that they can immediately apply to their business. I believe breaking down complex SEO concepts into bite-sized, actionable chunks with real examples from our clients' success stories makes the content both relatable and immediately useful.

Jessica Wright · Answer

Real estate content that tells authentic stories about homeowners and includes actual numbers and results really grabs my attention as both a realtor and consumer. I recently got hooked on a local furniture brand's Instagram because they share real customer home transformations with budget breakdowns and practical styling tips. Their mix of inspiration and actionable advice keeps me coming back, way more than generic lifestyle content does.

Sheraz Ali · Answer

I will likely be a consumer of the story-driven content coming from a B2C brand. Such content sticks due to an emotional attachment and because it usually mirrors one's personal experiences or desires. There are many ways engaging storytelling can come across, for instance, through videos, blog posts, and social media narrations of real customer experiences or the journey of the brand.
The content in this regard is highly engaging since it elicits emotions and brings proximities. For instance, brands like Patagonia use storytelling effectively because it shows customer adventures and environmental initiatives that in itself show its product but portray the values behind the products. The result is not only to capture attention but also to build a community of loyal customers who feel connected to the mission of the brand.
The content from the consumers also raises the engagement bar. When consumers view real testimonials or images that other customers show, that increases the trust levels and hence raises participation in the brand story. The kind of content that really resonates with me as a consumer is the kind that is a powerful combination of storytelling, authenticity, and community involvement.

Jessica Henderson · Answer

I've found myself consistently engaging with quick, informative videos that show actual cash offer breakdowns and closing timelines for Houston properties. Just yesterday, I watched a 2-minute video where a seller walked through their exact experience, from initial contact to closing, including the actual numbers and timeline. These kinds of transparent, no-fluff demonstrations help me trust a company more than glossy marketing materials ever could.

Jas Bola · Answer

Tutorial-style content that teaches me something useful while showcasing a product is what I find most engaging. Just yesterday, I spent 15 minutes watching a keyboard company's video because they included practical typing tips alongside their product features. I've found that when brands teach me something valuable, I'm more likely to remember them and share their content with my gaming community.

Justin Carpenter · Answer

I've discovered that quick cleaning tip videos demonstrating specific problems and solutions, like removing tough bathroom stains or organizing cluttered spaces, consistently get the most views and shares from our customers. What makes these particularly engaging is when we include real-life mess scenarios our cleaners encounter and show the exact products and techniques we use to tackle them, giving viewers practical value they can apply immediately.

Cyrus Partow · Answer

As someone who runs an e-commerce platform, I find myself most drawn to brands that share authentic behind-the-scenes content showing how products are made or tested. Last week, I spent 30 minutes watching a coffee company's Instagram Stories showing their bean sourcing trip to Colombia - it made me feel connected to their mission and actually led me to try their coffee. While polished ads can look nice, I really engage with raw, genuine content that helps me understand the people and process behind the brand.

Faith Rock · Answer

As a consumer, the content I engage with most from a B2C brand is authentic, relatable, and helpful. I'm drawn to stories that show the real impact a product or service has on everyday life-especially when it feels like the brand understands my challenges and offers clear solutions. For instance, practical tips, relatable scenarios, or success stories resonate with me because they feel genuine and offer real value.
What makes this content engaging is a compassionate tone that feels personal, almost like the brand is a trusted friend. When a brand shows it truly cares about its customers and backs that up with valuable insights or advice, I'm far more likely to keep reading, sharing, or even reaching out.

Adam Garcia · Answer

I've found that straightforward, jargon-free investing tutorials with real-world examples are what keep me coming back to financial brands. When I stumbled across an Instagram reel explaining compound interest using a coffee shop analogy, it clicked better than any textbook explanation I'd read before, and I immediately shared it with my friends who were just starting their investing journey.

Darryl Stevens · Answer

As a consumer, I'm most likely to engage with story-driven content from a B2C brand, particularly when it includes authentic testimonials or behind-the-scenes looks at the brand's values and mission. For example, when a brand shares real stories about how their products have positively impacted customers or made a difference in the community, it resonates with me on a personal level.What makes this content engaging is the relatability and emotional connection it fosters. I appreciate brands that showcase their personality and commitment to their customers, rather than just pushing products. Additionally, content that incorporates interactive elements-like polls, quizzes, or user-generated content-also captures my attention because it invites participation and makes me feel involved in the brand experience. Overall, genuine storytelling and interactivity are key factors that draw me into a brand's content.

Paul Sher · Answer

Working with FuseBase, I've noticed our users are most drawn to interactive content that demonstrates real productivity gains, like mini-demos or quick tutorials showing how AI automation saves specific amounts of time. When we share actual user stories about how they reclaimed hours of their workweek using our features, along with their specific workflow screenshots, it resonates deeply because people can see themselves in those situations.

Phill Stevens · Answer

I enjoy content that is simple and easy to understand. When a brand shares clear guides about how solar energy works or the benefits of using solar power, I pay attention. I like when brands create visuals like infographics or videos that break down complex topics into simple ideas. This makes it easier to see the benefits and processes involved.
Stories also catch my interest. I appreciate seeing case studies or testimonials from happy customers. Hearing how solar energy has helped others makes me believe in the value of the service. It shows that real people are gaining from these solutions.
Engaging content encourages me to interact. When a brand asks for my opinion or feedback on social media, it makes me feel like part of a community. I trust brands that care about what their audience thinks. This connection makes me more likely to recommend them to my friends. Overall, content that is easy to understand, relatable, and encourages interaction stands out to me.

Milan Kordestani · Answer

From my experience working with a variety of brands at Ankord Media, the most engaging content comes from narratives that are both authentic and visually striking. Content that resonates shares a deeper story, connecting with consumers on an emotional level. For instance, when collaborating with a startup in our Brand Sprint sessions, we focused on their core values and translated them into powerful visual stories, significantly increasing their engagement and capturing attention.
Another key aspect is the integration of cutting-edge technology. Interactive content that leverages AR or VR can dramatically improve engagement by immersing users in a brand's world. At Ankord Media, we've seen how incorporating these elements into digital experiences can not only captivate but also encourage users to spend more time with the brand, creating a lasting impression.
Finally, aligning content with current cultural and technological trends is essential to engagement. I often write about the intersection of business, technology, and culture, exploring how brands can tap into these areas to connect with their audience. By staying ahead of the curve, brands can create content that's not only engaging but also innovative and relevant.

Alex Cornici · Answer

An article on HubSpot explained that storytelling content from B2C brands tends to be the most engaging. Personally, I'm drawn to relatable stories showing real customer experiences or behind-the-scenes looks at how products are made. For example, a brand's video about a family using their product during a road trip caught my attention because it felt genuine and emotional. The authenticity and relatability made me trust the brand more. My takeaway? Content that connects emotionally while showing real-world value is what keeps consumers like me engaged.

Reilly James · Answer

As a consumer, I'm drawn to content that feels authentic and visually inspiring, especially from B2C brands. I love seeing real-life applications, like customer photos or design transformations, because it gives a genuine sense of how a product looks and fits into everyday life.
Interactive content is also really engaging-quizzes, design guides, or even polls where I can share preferences. It feels like the brand is actively listening and inviting me into the conversation, making the experience more personal and memorable.

Shreya Jha · Answer

As a consumer, I'm most likely to engage with interactive and visually compelling content, especially if it's informative or entertaining in a bite-sized format. Content like quick tutorials, tips, behind-the-scenes looks, and polls or quizzes really capture my attention. These formats make it easy to engage quickly and feel personally involved.
What makes this type of content engaging is the direct value it offers-whether I'm learning something new or getting inspired by creative ideas. If a brand can add humor, storytelling, or authenticity, it's even better because it feels more relatable and less like an ad. Plus, when it's interactive, I'm more inclined to spend extra time with it, which makes it memorable.

Brandon Hardiman · Answer

I love watching real before-and-after home renovation videos where homeowners share their genuine experiences and challenges. Just last week, I spent an hour watching a couple document their first-time fixer-upper journey on Instagram, from dealing with unexpected foundation issues to celebrating their finished kitchen. These authentic stories resonate with me because they show the real ups and downs of homeownership, which helps me better understand what my clients go through when renovating properties.

Kristin Marquet · Answer

I'm most likely to engage with content that feels authentic, relatable, and offers real value-like tips, behind-the-scenes insights, or product demos that show how a brand can fit into my life. I'm drawn to visuals and storytelling that connect me to the brand personally, mainly when it addresses my needs or interests. Engaging content, for me, is informative yet casual, making it easy to trust and engage without feeling like I'm being 'sold to.'

Oleg Malkov · Answer

There are two types of content I often engage with from B2C brands.
The first is quick, easily digestible social media content - short videos, relatable memes, and similar formats. While I don't react to every piece, I'll occasionally hit the like button or even leave a comment. When a company consistently creates this type of content, it helps you get familiar with the brand and its values, which can be beneficial for both customers and companies alike.
The other type of content I interact with includes helpful expert guides and educational videos or articles. If I already trust the brand, I might find this content genuinely useful and interesting, even though I know it's created with the intent to sell me products. As long as the content is valuable in itself, I don't mind it.

Arvind Rongala · Answer

Useful and engaging content:
I'm most likely to interact with material that is useful and fun, like "how-to" guides, quick tips, or product demos that show me how to use the product in real life. If a brand's content helps me solve problems or gives me ideas I can use right away, I think it's useful and worth my time. I'm also interested in things that are interactive, like quizzes or videos that show how goods work.
Real-life stories and user experiences:
People are most interested in content that has real customer stories or honest reviews. Seeing real-life stories or reviews helps me trust the product and picture how it might work for me. This kind of real, relatable material makes a brand seem more real and approachable, which makes me want to learn more.
Special deals or information:
I also like content that gives me something special that no one else does, like early access to new goods, discounts, or looks "behind the scenes." I feel like a valuable customer, and this gets me excited about the brand.

Tammy Sons · Answer

As a consumer, I engage with personal and relatable content. I connect with brands that tell a story, especially when they demonstrate how their products can solve real-life problems or add value to my daily life. Visual content, such as short, authentic videos or before-and-after transformations, captures my attention because it provides a clear sense of what I can expect.
I am also drawn to educational content that teaches me something new, whether it's tips for caring for plants or hacks to simplify my life. When a brand shows that it understands my needs and interests, I am more likely to trust it. Engaging with this type of content feels less like a sales pitch and more like a helpful conversation, which keeps me coming back for more.

Kate Kandefer · Answer

Maybe this is me showing my age a bit, but I enjoy interactive content, such as polls, quizzes, and challenges. I have a lot of friends that are in the same industry as I am, with the same general consumer trends, so I like to share some of these types of things to get a laugh or start a discussion. On the whole, it makes me feel more connected to the brand and gives me a fun way to engage with their products or services.

Vikrant Bhalodia · Answer

The most engaging B2C content is interactive, informative, and genuine. Customers, including us, prefer content that lets them actively participate-like quizzes, polls, or live Q&As. This type of engagement makes people feel involved, building a stronger connection with the brand.
Authenticity is also key. Real customer stories that show genuine challenges and solutions are relatable and build trust. On the other hand, overly polished or idealized content often loses credibility with today's savvy consumers.
Lastly, clear, visual formats like infographics and short videos are especially effective for simplifying complex information. In tech and software, this is crucial. Customers value when we break down complex ideas into something easy to understand and relate to.

Grigory Silanyan · Answer

As a consumer, I'm most likely to engage with short form content from a B2C brand. This format is especially appealing to me and many others in younger target audiences because it's quick to consume on the go, and it keeps attention with quick, engaging visuals and audio. YouTube Shorts and Instagram Reels, with subtle product placement feel less intrusive, making it easier to focus on what the product will actually help me with. Once I see the subtle product placement multiple times in short form content recommended to me, I will likely engage with the brand.

Olivia Tian · Answer

As a consumer, I'm most likely to engage with informative and visually appealing content that offers clear value, like how-to guides or product demos. Content that anticipates my needs, solves a problem, or teaches me something new is highly engaging. I appreciate when brands prioritize authenticity and creativity, making the content feel relatable and useful rather than purely promotional.

Tornike Asatiani · Answer

Interactive content, such as quizzes or personalized recommendations, grabs my attention most because it's engaging and adds immediate value. Behind-the-scenes stories and client success narratives also stand out, bringing authenticity to the brand. B2C brands that prioritize engaging, relatable, and personalized content often build stronger connections with their audiences. This approach feels genuine, encouraging further interaction and brand loyalty. Story-driven content resonates, leaving a lasting impression.

Macy Troyer · Answer

As someone deeply involved in social media marketing, I'm most captivated by user-generated content that showcases real people using products in their daily lives, especially when brands like Glossier or Airbnb reshare authentic customer experiences. When I see genuine, unpolished moments from other customers, it feels more trustworthy and relatable than perfectly staged promotional content.

Elia Guidorzi · Answer

As a consumer, I'm most likely to engage with content that provides genuine value-like how-to guides, customer success stories, and behind-the-scenes insights. Content that feels authentic and offers practical tips captures my attention because it shows the brand cares about empowering its audience, not just selling a product.

Joe Reale · Answer

As a consumer, the most probable way I would interact with content is where it is helpful, especially in a prescriptive manner, when the content is educational or instructed. This type of content is always appealing by nature as most of the population will experience some form of botheration or need on a daily basis, which is usually satisfied by such content such as how to operate or maintain the product. It is straightforward and informative, and bits that save time or eliminate cost are especially appealing.
For instance, tips on when a purchased item will or will not endure or knowledge of market trends assist me. In turn, the content that is very graphic-friendly tends to be read longer, particularly if brief and practical, through videos, infographics, or stepwise articles.

Abid Salahi · Answer

As a tech CEO, I engage most with B2C content that tells a compelling story. The magic is in their authentic communication that paints a vivid picture about their brand's promise and the real impact of their offering. Authentic stories resonate; they entertain, inspire, and educate, subconsciously nurturing a brand-customer bond. The golden touch, for me, arrives in content laced with impactful customer experiences. Hearing genuine stories of how their product has changed lives makes it much more relatable and real for me.

Rene Ymzon · Answer

As a consumer, I'm most likely to engage with B2C content that is informative and visually engaging, like how-to videos or interactive demos. This type of content provides real value by showing practical applications or solutions, making it both useful and memorable.

Nick Valentino · Answer

If I'm going to engage with B2C content, it's almost always going to have some kind of local, personal angle. I'm much more likely to engage with small, local businesses content, but even larger firms can pull off the same effect by focusing on influencers as a way to humanize their products.
Thank you for the chance to contribute to this piece! If you do choose to quote me, please refer to me as Nick Valentino, VP of Market Operations of Bellhop.

Cameron Lee · Answer

As a consumer, I'm most likely to engage with content that is informative and visually engaging, such as short videos or infographics that demonstrate real-life applications. Content that is both useful and easy to absorb captures my attention and makes the brand more memorable.

69 Types of Content Consumers Engage With from B2C Brands

69 Types of Content Consumers Engage With from B2C Brands

Authentic Content That Offers Clear Value

Educational Content With Practical Value

Content That Sparks Empathy And Curiosity

Relatable Stories Or Problem-Solving Content

Educational Content With Real Case Studies

Human Side Of Real Estate Content

Educational Content With Personal Touch

Authentic Before-And-After Renovation Stories

Quick Market Update Videos With Real Examples

Behind-The-Scenes Content Creates Strong Engagement

Short-Form Videos On Social Media

Behind-The-Scenes Content With Problem-Solving

Real-Time Video Content On Neighborhood Transformations

Genuine Content That Speaks Customer's Language

Behind-The-Scenes Content Showing Brand's Story

Behind-The-Scenes Content Showing Product Creation

Real Examples Of Financial Management

High-Quality Visual Content And Short Videos

Interactive Quizzes And Behind-The-Scenes Videos

DIY Home Renovation Videos Showing Process

Tutorials And Product Demonstrations Offering Value

Practical How-To Content With Customer Stories

Behind-The-Scenes Videos On Product Development

Customer Success Stories With Real Numbers

Before-And-After Transformation Videos

Renovation Stories With Budget Breakdown

Behind-The-Scenes Content On Product Creation

Storytelling That Creates Personal Connection

Behind-The-Scenes Content Of Product Development

Behind-The-Scenes Content Showing People And Processes

Real Customer Stories And Testimonials

Authentic Patient Journey Videos

Unfiltered Content Showing Product Creation

Quick Solution-Focused Video Content

Behind-The-Scenes Content On Property Transformations

Authentic Content With Practical Value

Quick-Win SEO Tips In Visual Format

Authentic Stories With Numbers And Results

Story-Driven Content With Emotional Attachment

Quick Informative Videos With Real Examples

Tutorial-Style Content With Practical Tips

Quick Cleaning Tip Videos With Real Scenarios

Behind-The-Scenes Content On Product Creation

Authentic Relatable And Helpful Content

Jargon-Free Investing Tutorials With Examples

Story-Driven Content With Authentic Testimonials

Interactive Content Showing Real Productivity Gains

Clear Guides And Visuals On Solar Energy

Authentic And Visually Striking Narratives

Storytelling Content Showing Real Experiences

Authentic And Visually Inspiring Content

Interactive And Visually Compelling Content

Real Before-And-After Home Renovation Videos

Authentic Relatable And Valuable Content

Quick Social Media Content And Expert Guides

Useful And Fun How-To Guides

Personal And Relatable Content

Interactive Content Like Polls And Quizzes

Interactive Informative And Genuine Content

Short Form Content With Subtle Product Placement

Informative And Visually Appealing Content

Interactive Content And Client Success Stories

User-Generated Content Showing Real Experiences

Authentic Content With Practical Tips

Educational And Prescriptive Content

Compelling Story With Authentic Communication

Informative And Visually Engaging Content

Local Personal Angle In Content

Informative And Visually Engaging Content